In the age of digitization, product portfolio management faces the challenge of reconciling the long-term strategic design and management of all products and services with ever shorter product life cycles, digital innovations and disruptive business models. The goal of maximizing value, taking into account the risk balance and equilibrium of the portfolio, can therefore only be achieved with the help of a holistic transparency of the dependencies of a portfolio:
An assessment of the current state of the portfolio requires the availability of relevant key figures across the entire product portfolio, including all dependencies.
The communication of complex facts to different stakeholders requires a reduction of complex interrelationships to essential information.
In times of shorter product lifecycles, it also becomes particularly important to efficiently reuse product components and establish meaningful standardization.
An effective and real-time provision of decision-relevant information can thus decide on the success or failure of a company.