Press Release SignalTracing Research Project successfully completed
On May 28, 2013, the results of the ’SignalTracing – Detecting Early Market And Technology Signals With Software Support‘ model project were presented before experts of the HessenAgentur.
The evaluation was successful. In particular, "the strategic choices, the scientific and economic effects, as well as the broad-based application strategy" by the consortium of CONWEAVER GmbH (head), C21 Consulting GmbH, Fraunhofer IGD and SGL Group were emphasized.
The project was to develop methods for the detection of technology and market changes. Signs of such changes emerge at an early stage. Research institutes as well as companies leave trails and signals on the web that are readable and exploitable, for instance. At the same time, even professional market observers are often overwhelmed with the daily increasing information overload.
Head of project Joachim Caspar (CONWEAVER GmbH):”With this project we wanted to explore a new connection between manual and automatic analysis. Hence, an unprecedented pooling of core competencies of project partners was the result: An encompassing consultation process of C21 Consulting allows for the focusing and modeling of an observation domain in the web, which, with the help of a CONWEAVER and Fraunhofer IGD IT tool, is then interactively analyzed.”
The analysis and navigation in the observation domain is supported by semantic and visual technologies running in the background. Questions like “Who does what and when?” can be answered cumulatively spanning knowledge networks. (see figure).
Dr. Rainer Vinkemeier (C21 Consulting) emphasizes: “SignalTracing is one of the few semi-automated methods that give enterprise developers and strategists in businesses orientation and true decision support within the often unmanageable amount of potentially relevant information.”
Dr. Jörn Kohlhammer (Fraunhofer IGD), adds: ”The linking of methods of visual analysis and the visualization of semantics supports the analysts in examining trends and signals, to explore and to make the right decisions. The concepts and visualizations developed in this project are based on the SemaVis technology developed by Fraunhofer IGD and enriched with approaches from the visual analysis.
The new methods for the detection of technology and market changes were developed and tested within the project using a specific technological topic of the SGL Group. Fabian Sarsam (Strategy Development SGL Group): “SignalTracing distinguishes itself from similar tools with its clear visualizations: The results of the analysis are presented clearly and comprehensibly across multiple dimensions. In this way, the status quo and development of topics, markets, and players can be identified and compared in early and advanced stages. Through this, additional activities, i.e. investments, can be planned and decided upon more easily. The use of SignalTracing in companies is therefore not only conceivable within strategy development, but also in research & development or other areas, in which an early recognition of the current situation or changes is important.
The SignalTracing project (HA-Projekt-Nr.: 290/11-35) ran 1.5 years from August 2011 to December 2012 and was sponsored within the scope of Hessen ModellProjekte with funds of the LOEWE – Landes-Offensive zur Entwicklung Wissenschaftlich-ökonomischer Exzellenz), Förderlinie 3: KMU-Verbundvorhaben.
Project Partners and Contacts
C21 Consulting GmbH
Dr. Rainer Vinkemeier